Tuesday, June 1, 2010

Are your customers napping?

Here are some tips for waking them! I stumbled upon an item about dormant customers in an e-newsletter called “Small Business Trends” -- and the tips for waking slumbering customers are worth sharing with retailers both large and small.

To rouse a customer who has stopped interacting with your brand, first find out why she has fallen asleep. Then provide incentives to awaken her, and show her the benefits of doing so. Connect with her via social networking and, above all, be persistent and proactive.

Check out the whole article at

-- Katherine Field

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