
Vendors, however, have not abandoned the rebate wagon. But they’re also not making it any easier for customers to cash in.
The other day my mailman left a rather innocuous-looking postcard that could easily be mistaken for junk mail. Indeed, I was about to chuck it when I realized the postcard was in fact a $20 rebate check! Rebate checks normally come in an envelope, with the name of the company prominently displayed. But this postcard had all the appearance of a come-on junk-mail piece. You know the type, the ones that promise you $20 if you agree to sign on for a product or service costing many times the value of the check. The company issuing the rebate printed its name in small letters.
I can’t say for sure why this unnamed vendor chose to send an open $20 check through the mail (all that was needed to cash it was a valid ID, something in this day and age of identity fraud is not too hard to come by), but I will surmise that the company was looking to minimize its cash distribution through the rebate program.
It’s going to take a little longer from now on to sort through my junk mail, now that I’m on to those sneaky marketing folks.
—Murray Forseter
No comments:
New comments are not allowed.