How far would you be willing to go for your favorite retailer?If you happen to be Jennifer Fuchs, the answer to that question is simple: Start a blog about it. The name of her blog is “Craving Anthropologie” (www.cravinganthropologie.blogspot.com) and she posts several times a week on it.
Jennifer, who lives in New Jersey and works as an IT project manager for a brokerage firm, writes mainly about her obsession with Anthropologie. She reviews different items and alerts readers to what’s new in the store and her own personal “must-have” picks—all of it accompanied by tempting pictures that made me want to run out to the store and start charging up a storm.
Here is a posting from Oct. 24, in which she reviewed Anthropologie’s “Prepster” knee socks:
“I mentioned that I picked up these adorable socks in the mushroom color. I just have to tell you how comfortable they are. It says they are a mix of acrylic, nylon and wool. Well, whatever they are made of, they feel super soft on your skin. And they stay up perfectly.
I think I have to get the chocolate ones too! I wish there were more colors, I would get them all.”
Jennifer’s site gets about 1,200 to 1,400 visitors a week and counts readers from around the globe. Many e-mail her. Her fans include, not surprisingly, a few folks at Anthropologie. Last May, Jennifer heard from the managing director of Anthropologie Direct, who thanked her for her kind and supportive comments. She was sent a gift card along with a personalized note signed by the Anthropologie Direct team.
The gift card aside, Jennifer does not make any money off her site. She has said she does what she does just for fun—and of course, because she loves Anthropologie.
—Marianne Wilson
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