Friday, June 8, 2007

Teens Speak Out: What’s Hot; What’s Not

Urban Outfitter’s Free People is hot, Juicy Couture and Coach are not, at least according to a panel of 17 affluent teens from Franklin Lakes, NJ.

Appearing at Piper Jaffray’s 27th Annual Consumer Conference earlier this week, a group of 17- and 18-year-old high-school seniors from New Jersey enlightened curious investors on the ins and outs of teen fashion and the state of contemporary ‘coolness.’

On the 20th-floor rooftop of the opulent St. Regis Hotel, investors were assured that Birkenstocks are hot. Every guy at Ramapo High owns a pair, according to one student. The teens also downgraded Crocs from hot to not.

And while Billboard Chart-topping rapper Mims would explain “Birkenstocks are hot cause they’re fly, Crocs ain’t cause they’re not,” the students revealed that the rubber, hole-ridden shoes are just ugly.

The scholars from the Garden State declared that Henleys long-sleeved shirts are a product pushing the figurative mercury upward.

Hoodies were another a big winner amongst the panel, not any particular brand or style, merely any zippered sweatshirt with a hood. Seven Jeans proved to be a hit as well, appearing on the majority of the panel’s back-to-school shopping list.

The students confirmed investors’ instincts that Apple’s effervescent iPod is still hot, while radio is not. One student disclosed that she has not listened to her car radio since purchasing the vehicle.

Apparently TV does not possess the reach it once had as the proliferation of broadband Internet access has siphoned teens’ attentions.

— Mike Zahler

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