
In an unusual agreement, Spain’s Health Ministry has entered into an accord with Zara, Mango and two other major retailers whereby they will start using window display mannequins no smaller than size 38 (size 6 here). Also, designers for chains pledged to standardize women’s apparel so that a given size will fit the same way no matter who sells it. (It helps that Zara and the other major apparel chains in Spain are nearly all vertically oriented and design and manufacturer their own goods.)
To get a better idea of the shapes of Spanish women’s bodies, the government is using some advanced technology: laser-equipped booths that take 130 different measurements of a body in 30 seconds. The Health Ministry is taking the booths across the country. It plans to study some 8,500 women, ages 12 to 70, and then pass on the data to clothing designers. The hope, of course, is that the garments will reflect the shapes of real women. The standardization is to be phased in after the study is completed next year. Anyone who has tried on a size eight in one store, only to find she is a size 12 in another, is sure to appreciate the move.
Some may feel that Spain’s left-leaning Socialist Government is overreaching. But I’m not one of them. In ways intended and not, retailers and the fashion industry for too long have been making women feel fat and ashamed of their bodies. If it takes a government to right things, so be it.
—By Marianne Wilson
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