Tuesday, June 30, 2009

Darden Restaurants looks to cut costs -- and wait times


Wal-Mart Stores is an acknowledged master in the retail industry when it comes to dealing with vendors and controlling costs. And now the nation’s largest full-service restaurant chain is hoping to learn from its example.

The July/August issue of Fast Company magazine reports that Darden Restaurants -- operator of Red Lobster, Olive Garden and LongHorn Steakhouse -- has launched an ambitious plan to transform its supply chain, with the hopes of saving some $20 million annually. In the article, “Why America is Addicted to Olive Garden,” senior VP Barry Moullet says Darden is studying Wal-Mart to "understand the components of cost" with its vendors and become a better and more informed negotiator.

The article provides a fascinating glimpse into some of the inner workings at Darden, including the critical role leading-edge technology plays in its success (in that, it is similar to Wal-Mart). The restaurant chain’s IT department is headed by Patti Reilly White, chief information officer, who leads a 170-person team. Among White’s projects: a pilot program to reduce wait times by having waiters use handheld devices to submit orders and payments at the table, thereby eliminating lag time.

She also has launched another project to share wait times across restaurants so that a hostess or host can guide customers to nearby Darden units that are not as busy. In the future, White envisions giving customers online access to the information.

Additionally, Darden is working on an automated ordering system that will eventually replenish its restaurants based on electronic-tagged inventory and guest-traffic forecasts.

There’s a lot more in the article, including a profile of the top man at Darden: CEO Clarence Otis. The son of a janitor from Los Angeles’ troubled Watts neighborhood, Otis is one of a handful of African-American CEOs in the Fortune 500.

-- Marianne Wilson

Friday, June 19, 2009

A famous Father's Day card

In my e-mail inbox this morning was a Father’s Day video card from Famous Footwear. No, I’m not a dad, but I’m married to one – and, equally on point, I can appreciate what the St. Louis-based discount shoe retailer is doing to unconventionally woo shoppers.

The subject line, “A little something special to lift your spirits,” wasn’t particularly revealing, but intriguing enough to prompt me to open the message. Inside, I clicked on a video box and watched a charming video of a young father romping with his tiny daughter in a sunny outdoor setting. A Father’s Day wish preceded the final thought: Make Today Famous.

A ‘forward to a friend’ prompt will allow me to send this message to any of my friends and family. Clever, and an example of a retailer that is thinking outside the box in tough times and coming up with a cost-effective and attention-grabbing way to reach out and touch current and potential customers.

I was planning on visiting my husband’s favorite little tobacco shop this weekend for a couple of nice Father’s Day cigars, but now I’m thinking shoes….

-- Katherine Field